1 in 5 person has a disability
The “disability dollar” represents more $ 200bn per year
In fact 3 times faster than any other tourism market
And that’s not even counting “sister” markets like aging populations and families that have accessibility requirements
In average, travelers with disabilities spend 15% more and are 50% more brand loyal
Whatever your offer, working on accessibility will bring more clients and contribute to top quality service
60 to 90 % of the demand for accessible tourism destinations and experiences is unmet depending on the geographical areas
Purpose-driven companies have 40% higher levels of workforce retention than their competitors
Thanks to Carolyn Childs, MyTravelResearch.com